Starting Block? What Starting Block?

Haha the starting block I haven't left yet.  Still not been to the Chamber of Commerce, might have found an accountant but haven't contacted him yet so I'll save any news about that one when, and if there is some.

Trial run for the 1 yard apron in lightweight blue spotted cotton

Sewing day last week had me working through the instructions for a free 1920's pattern  by Amy Barickman from a yard of fabric cut on the cross.  It was the fact that it was cut on the cross that intrigued me and I wanted to see how it came out.  Strikes me that in order to benefit from being cut on the cross the fabric needed to be heavier than my lightweight cotton but there's definitely something to be done there especially since I plan to make my loveable aprons out of linen…but then I might not, it's great to be so decisive. 

I would really, really love to spend some time thinking about all the paper stuff I'm going to need, trying to get to grips with designs and branding ready for when I can order them - I'm thinking this afternoon may be a good call. I feel I need to have some sort of postcard, or collection of postcards that explain what I'm about or why people shouldn't be offended if they've been given an apron as a gift - haha obviously it needs a bit more work than that on it.  Also would like some labels, visiting cards, correspondence cards (postcards could double up?) stickers would be useful just for starters!  

I might as well confess now that I'm doing the Canva design tutorials whenever I have a few minutes, just to make sure that I haven't missed something, I'd like to do all of them before launching myself on the paperwork, but they're quite quick so I don't see why I couldn't manage that this aftie.  

The design for the man apron is getting somewhat complicated with his nibs wanting some sort of lump in the front - after proper investigation the lump is supposed to be sausage shaped and he hopes it will keep the ties in place - men and their sausages eh? Anyway leave no stone unturned, I say.

So, that's it, today I shall try to "nail" my branding this afternoon - aha! maybe that means that some time next week this blog will no longer look the way it does today! hehe watch this space…

So, Where Do I Start?

Here is where, I start by writing down what I'm supposed to be doing - incidentally I'm wearing my own utility apron, though I think I'll have to come up with a better name than that.  

My mate Wend suggested that I get in touch with the local "Chambre de Commerce et d'Industrie" which I hadn't thought about doing but would probably be as good a place as any to get started.  I'm rapidly getting to the point where I'll have to create the company just to move things along.  

Met with the bank manager last week and she asked me how I'd got the idea of making sexy aprons - embarrassingly I realised that if I'm a serious entrepreneur I should have all this "spiel" off pat, which I didn't but I did remember the first "Glamour Apron" and told her the story of my sister's hen night, so salvaged the moment.  

Think I'll have a bit of a surf for French structures for helping budding businesses. I mean, what am I supposed to do about accountancy? Stock and all that stuff?  There must be an app, but which one? 

Bought some fabric on line last week which was fun (if a bit naughty) but I got inspired by my projected men's range - yup those sexy waiter aprons haven't left me.  Even better, when the fabric I'd bought on line turned up, some of which I had chosen for the men's range the first thing my husband said was "can I have one?" I nearly fell over!  Since I was thinking about the men's cooking aprons I thought that meant that he wanted an apron to start cooking.  The next day, all became clearer; he wanted one of my utility aprons!  Its still brilliant that my entourage is asking me for my stuff - I can't remember any time in the 23 years that we've been married that my husband has actually asked me to make something for him, of course I do make things for him and then get miserable when he doesn't wear/use them but he's never actually asked for anything.

I've decided that this has to be a good sign.  However, unfortunately for hubby he had to get in line because mum's apron was to be the first off the assembly line.  

Utility apron for gardening/shop keeping mum

The original pattern instructions called for "awesome fabric" for the front pocket.  This is one of my favourite vintage fabric finds and is supposed to be reserved for making a sofa cover but I keep telling myself that I can spare a bit to make this or that.  And last week "that" turned out to be my mum's utility apron.  Yes the name has stuck.  I'm still not quite there with the design but I'm getting there.

Getting this one out there pushed me into getting some documentation sorted out.  Well sorted out is probably a bit generous; I flung together a postcard to try to explain what it is and why she shouldn't be offended to receive an apron as a gift.

I'm getting quite excited about the social implications of the apron and how it is in deeperate need of love and rehabilitation. Without doing any formal research (yet) it looks to me like the sixties saw the end of the apron, or more likely its move into a craft apron because we women got liberated and apparently didn't just burn our bras.  Then we worked out that we still needed aprons so we started wearing men's aprons (the one's I call the barbecue apron).

Last week at my friend Wend's house we were chatting in the kitchen while she made dinner and she'd put on her apron (yes she is on my list of people to get a new apron, but since I'm going to design it specially for her it might take some time) and she pointed to the back of the kitchen door: a whole load of aprons.  I realise that I too have the collection of aprons hanging up in the kitchen and you know what they're all the horrid barbecue variety often with something funny written on it but not really loveable.

So that's my mission to get people back to loving their aprons.

Looks like the name "utility apron" is going to stick by the way.

Meanwhile, back at the ranch, hubby really, really wanted that apron so, in the end I dug up my prototypes and had him try them on.  First lesson: he wasn't that keen on tying it behind. Second lesson: he really really didn't like the zips.  So he ended up with the sugar bee crafts prototype and promptly stuffed it to the gills with mobile phone, keys, gloves, hat, tissues, torch and specs. So, there will be a fourth utility apron: the man apron.

Still need to find something to gauge a price for rental of my facilities, my first attempt at contacting an accountant ended with an automated email reply saying "busy for a month go away" which didn't really make me want to work with them.  I suspect I can do my own accountancy anyway, but I do need some way of keeping the books.  Get thee hence to the Chamber of Commerce woman!  

Going Professional

Vendor's apron as per pattern free from http://kitschycoo.blogspot.fr/2009/05/craft-vendor-apron-tutorial.html

Had a bit of a design epiphany last week and started investigating the utility apron.  Ended up putting together 2 from free patterns (http://www.sugarbeecrafts.com/2011/10/utility-apron-tutorial.html and http://kitschycoo.blogspot.fr/2009/05/craft-vendor-apron-tutorial.html)  on the internet and then coming up with my own design for me - the idea being to replace the need for a handbag.  Hmmm now that its made I'm not entirely sure, but I know that I'd be quite happy to wear it around the house and the usefulness for sewing and gardening can't be underestimated.  Its always the issue: where do girls get to put their phones?  And for me that ends up being phone, keys, glasses, tissues - if I'm in the garden that's secateurs, scissors, seed packets, wire ties, gloves and, I'm guessing because I haven't tried one yet but scissors, pin cushion, tailors chalk, stitch unpicker for sewing.  So, I'm still in the gift category and if I keep them simple they shouldn't take too much time to make.

So, I'm moving away from the glamour aprons and into the utility aprons, I'm also realising that I want to make really stylish aprons that can go into the washing machine - sort of "now I'm baking I want to wear a pretty apron" there are aprons out there in particular from "Anthropologie" but I'm sure I can do just as well, if not better.  Definitely need to get the price down a bit for them.  

I think all my aprons can still be unique but I do need to be able to mass produce them using a selection of patterns (as opposed to making the pattern up as I go along  - and not keeping a record of it!) So, that makes 3 different ranges: the sexy/glamour hostess aprons, the relentlessly utilitarian but stylish utility aprons and the pretty protections for people who enjoy being in the kitchen and what you wear is part of the experience.

They're all going to be "aprons you love" I'll stick to the all being unique since its definitely going to be a struggle to find the fabric.  Talking of which I've spotted my first fabric on the internet, maybe I'll treat myself, more my business when I get back.

Got some bad news this morning: the overlocker can't be repaired, she said difficult to find the part and that her guy had just given it back.  Embarassingly I'm guessing that the overlocker is possibly more than 20 years old so maybe it is time for a new one.  I'll have to see what I can still do with it and see if I can't manage without an overlocker to start with.  Definitely need a new sewing machine though and a decent iron wouldn't go amiss.  So suddenly the business plan comes into focus again, doesn't it?  

I need to work out how much I can spend on fabric, of course this is all rather vague at the moment since I don't even have any patterns so I don't know how much fabric I need to make these lovely things.  Only the sexy/glamour aprons are really a unknown quantity .  The utility aprons are going to be variations on a theme and should be quite easy to cost out.

Here's a thought, are there baking aprons and cooking aprons? I want my aprons to be the sort of thing that you can be wearing when your guests arrive, even part of the outfit?

Here's the odd thing, the new ranges feel really quite contemporary as opposed to the original vintage feel of the hostess aprons.

So, I'm off to Paris am hoping for a lurk around the fabric shops, maybe even getting to buy some useful bits and pieces, haha namely things that I've seen people using on "the Great British Sewing Bee"

Ah yes, I started writing about being professional.  I know a lot about being an amateur, I've always thought of myself as a "gifted amateur" and I have always believed that the difference between an amateur and a professional is that the former doesn't get paid for what they do.  Early on I learnt that some sort of training could make a difference, qualifications, establishments frequented and contacts gleaned from them all goes some way to the identity of the professional, not least the confidence that these things give to a person in the marketplace.  But, all in all, I have always believed that success is often brokered by just "how much" a person wants it.  And I always assumed that I just didn't want it enough.

I came to a bit more of a grounding conclusion last Thursday when I churned out my 2 utility aprons during another rather short day - so not so bad on the timing front as it happens.  Professional is about the attitude and with the attitude comes work practices, disciplines and efficiency.  None of which I have!  Of course, I could have; I am by nature rather organised and careful and really quite self disciplined when I need to be.  But last Thursday, in the throes of making aprons, I made a right old mess of my workroom, I must have lost at least an hour continually looking for a pair of scissors or a stitch unpicker, kilometers trotting around the table to get my pin cushion and fabric was left on the table both used and unused when it should not have been there at all!

All it really needs is some thought, but when you're a merry little amateur, gifted or not, non of that matters you're just playing.  I actually got annoyed with my own mess!  So, the work room still needs a bit of work.  I think I need a hand sewing station, somewhere covered with a nice blanket or something.  The ironing board needs to be on the same side of the table as the sewing machines.  Need to have some sort of storage for haberdashiery and maybe get some stock in (enough for 1st year's activity?).

The utility aprons are bouncing around my head at the moment: gardening apron, sewing apron, knitting apron, cooking apron, vendor apron, cleaning apron, handbag apron. festival apron?

I keep thinking about that woman who makes aprons and keeps telling her customers "buy her some beads"  There needs to be something to stop women being offended by being given an apron as a gift.  Maybe I need to write something about apron traditions - the finery, given to each other, not domestication and work part of our heritage as women.  We need to own our aprons.

Going to Paris means that I might be able to meet up with someone for some advice about how to set myself up - its all whether I want to pay right now or not.  He's a lawyer and I'm sort of wondering if it isn't more a sort of accountant that I need - probably both. 

I'm a Pathetic Dweeb

The latest creation "Marianne" all that red white and blue just made me think patriotic

Like you haven't already guessed from my gibbering on on this blog!  Well the source of my dweebery is that I was supposed to start work at 9H30 this morning and here I am just sitting down to business and its 11am - an hour and half late for work, that sort of thing would get me into trouble if I had a boss and since I'm the boss well! Rocket up the arse matey!   I can account for 40 minutes, that part of the original timetable didn't allow for which was taken up doing exercises and yoga and, whilst I agree that a work day should not necessarily be an exercise free day, I should have organised this better and probably got up earlier for example.  Oh yes I ran on a bit on the personal correspondence too, again by at least 30mins add to that a bit of domestic faffing around and that explains the 90 minutes fallen by the wayside.  I'm wondering if I can't work later to make up for it, lets see.  I might get away with 30 mins for lunch and possibly an extra 30mins before supper.  That'll have to do.  

Hmmm not exactly the way Richard Branson or Bill Gates must have done it but then, this is my business and its not going to cost me my health, nor my sanity, so I need my sleep and my exercise.  Just have to watch it next time.

I managed to do the pricing thing and the business plan last week and both have turned up some interesting thoughts and decisions.  Not least the necessity for me to institute some sort of timesheet system.  Haha just spent a minute dithering wanting to go off and put together a sexy timesheet for me to fill in - decided that can wait and I'll pop it on the todo list, meanwhile, scrappy bit of paper while I finish this.

Number one decision and discovery - my aprons are going to be really quite expensive, correction they're expensive now that I have factored in 1 hour of plain sewing but since the apron I made on Thursday took me 3 hours they are moving into the extraordinarily expensive range - and that wasn't even an embroidered one or anything special.  There are a number of things slowing me down, so, I'm not that worried about this at this stage but it is something that needs to be addressed.  I'll probably end up talking about this on a later post since its all about work flow that hasn't really had a fair run for its money yet.

But, here's the thing, it was fantastic to actually come up with a price that truly reflected what had gone into making the object.  I know, its not rocket science and all business people already know that - there's a sort of "duh" bumping around in my head.  But here's the thing everything I make is always very intricate and labour intensive, its usually beautifully made and gorgeous but it takes me a long time.  What this means is that I have spent my entire life making stuff, loving making it but never actually trying to sell it because it would just be "too expensive".  I have always gone on the premise that no one would ever pay me for the labour, let alone the quality and creativity of my work, of course what I'm thinking is that I wouldn't pay for it and, possibly I don't know anyone who would but that doesn't mean that no one would pay for it, does it? And that's what this whole palaver is about, trying to find out if anyone will buy my work for what it cost to make it.

My mother has this annoying habit of referring to profit as any money you make over and above the price of raw materials, it is possible that she is merely expressing an attitude that is prevalent today, I'll have to hope not, because the reality is that labour is a cost and time is not paid for with profit, profit is just that profit.  Even now I'm bashing back the little voice in my head saying "yes but thing is only worth what someone's prepared to pay for it" - we're learning that bitter lesson trying to sell our house at the moment, and anyone who's had to sell their home with negative equity knows, its a bitter pill to swallow.  

Anyway, my aprons aren't houses are they?  And I have more control over my outlets (theoretically, at least) and, here's the thing, if I can't sell my aprons for what it cost me to make them, then I won't sell them - I would like to think that over the fullness of time I will either work out ways to reduce my costs or find customers who can and will pay the price but if I don't try, I'll never know.  

I read about a woman who opened up a dog bakery in Paris the other day - so, if there's a market for baked goods for dogs, surely there's a market for my aprons…I believe the comment that was made was something like "if the figures stack up anything is possible". Do you know what? I think I'll contact him and ask if I can quote him on here.  Mutter, mutter another thing on the todo list… 

I did the business plan too, I could since I'd thrashed my way through pricing, its only written out and not looking sexy yet (but that will come) but there was one part of it that gave me pause for thought.  Come to think of a a few bits, even all of it, but the one that's had me humming and haaing all week is the bit about goals.  The blog said that it was a good idea to set goals to work towards.  I'm still essentially in a "holding position" as I write this.  My aprons are posted on Etsy and are for sale but I haven't really "launched" yet.  I've got most of the social media accounts lined up but am not really completely conversant with what I'm doing with them and they'll all need a bit of polishing.  And then there's advertising which I will need to move to at some point, particularly given how expensive my aprons have become overnight.  So, a logical goal would be a launch date.

I don't think you launch with only 9 aprons for sale - I wonder how many I would need? The sewing day last Thursday made me realise that I need to invest in some better equipment - not just repair some of my existing kit.  And then, of course there's the packaging and stationery to pay for - I'd love to do a proper photo shoot too.  

Ah yes, that's all the fun stuff but what about my company status? I need to get to the bottom of that and make sure that every thing is above board and, I dare say, that's going to cost money too… so, the long and short of it is that I'm going to need some money to get started.  Fortunately I won't have to ask anyone else, banks, parents, friends - which of course, no one ever really wants to do anyway, but because we're trying to sell our house, one fine day, we'll have a bit of spare cash and I'll be able to invest into my fledgling business, and, who knows, maybe even pay it back!  Of course the big question mark with all that is when is the house going to be sold?

But that can be my deadline - I'll have at least 3 months warning before the funds will be available, which will give me 3 months to get my act together.  Big sigh, there, I really think I need my excellent photo shoot to launch and am wondering if I can take the photos and be the stylist and just hire a model.  Of course, that's the problem when you're a one woman band - everything takes just a bit more time and you don't necessarily have all the skills - finding a photographer might be a plan…

In the meantime I'll just plod on making my gorgeous aprons and building up a stock and working out how to speed up the process without losing quality or individuality, and my latest little discovery, try to fathom Canva and its many secrets…