The Price Isn't Right...yet

Introducing Evie my latest apron inspired from a 1920's pattern made from some of my "expensive" fabric

So, this is clearly going to be the way of things… start off the day with a "collecting of thoughts" and post it on blogspot. Two main jobs on the horizon today.  Sorting out my pricing strategy and putting together a business plan.  My goodness just writing that down has got me all hot and bothered and I've had to take my jumper off!

Last week I started rootling around the Etsy website looking for information and ended up perusing what they call their Shopkeepers Manual, I think that's what it was called (haha idiot! its called the "Seller Handbook") but it seems to be basically a collection of informational blogs.  Two in particular caught my attention the one about getting the price of your product right called "How to Price like a Pro" by Abby Feuer and the other one about the importance of a business plan "How to Write a Creative Business Plan in Under An Hour" by Caroline Cummings.  

Of course I haven't done any of this stuff yet, just been letting it rattle around in the back of my head for the last few days but, to be honest, the pricing thing has been an issue right from the beginning.  The way I came to my price in the first place was to see how much everyone else was charging and then charge just a little bit more knowing full well that that wouldn't get me anywhere near my costs I suppose the idea being that I needed to get them out there and that I could worry about price later.  Well, they haven't exactly flown off the shelves and after having read the blog about pricing I realised that by not pricing my aprons properly I wasn't really taking them or me very seriously. 

I have also come to realise that there's not much motivation to be had from making something that won't make you any money.  So, given that the aprons haven't sold at the cheap price (albeit that I haven't been knocking myself out to promote them either) I might as well charge what I want since they're not selling anyway.  Aha now there's a freudian slip if ever I saw one "charge what I want" that could mean anything but of course what I want is to be paid for my labour (at least) and my creativity(at best) so, what I want is not exactly the Earth.  

Of course there are a few unknowns in the mix too.  "How to price like a pro"  suggested paying myself a minimum wage that's going to take some looking into and I'm guessing that employing myself here in France is not going to be the cheapest option but, of course the idea behind that is that the business has to be sustainable even if you're only doing it for a day or two a week.  Thank goodness for the internet is all I can say.  The other imponderable - now I'm guessing that that's not even a word in English but the spell checker hasn't twitched so I'll go with it - is my raw materials.  I can't even remember where I got a lot of my fabrics let alone how much they cost.  The best I can do is "that one was expensive".  Of course any fabrics bought in the future will be systematically labelled and there will be book keeping to keep track but, to start with…I really will just have to pluck a figure out of the air.  I could also function on a sort of budget: that I don't get to spend more than a certain amount on fabric for an apron for example - naaaaa that's not going to work what about the gloriously sequinned peacock apron that just sprung into my head?

Here's the thing, all this serious stuff has meant that I've really had to force myself to work today, I really, really didn't want to sit down to do the sensible stuff.  And then I realised its not the fact that its the sensible stuff its that I'm taking this seriously and therefore finally, after all this time committing to my own little business.  Its funny really, I never really had myself pegged as a commitophobe, but then running my own business has been a dream since childhood and, for some reason I've always shied away from it.  Actually, more to the point, I've refused at the last hurdle.  

There have been a few endeavours in the past and I've always found reasons to move on to something else, but the blog about creating a business plan "How to Get Serious About your Etsy Shop" really put me on the spot - talking about fear of failure or success. 

I was just thinking about how I'm a bit of a harsh critic of aprons and am thinking that that's all part of the trying to back out of it type stunt and then musing about the fact that I have decided to stand my ground on this particular venture and wondering "why this one?".  I find the answer to that one is easy, "because I know its right" ; its right for me, its right for now and its doable.  But here's the funny thing, of all the things that I have ever made and sold or talked about selling people close to me are the least impressed by the aprons, they just don't seem to get them.  I'm thinking most particularly about my little sister, Nicky, who, strangely was the recipient of my very first "glamour apron" 7 years ago on her hen night.  Nicky died last Christmas, she was ill for a long time before hand, and was someone who had a real zest for life.  She was always very encouraging about my creative endeavours and always telling me how I should sell this or that item but never really got the aprons.  So its a bit ironic that I have decided to push through all this angst and dithering and do this thing precisely because I want to make my life count for her.  Still that just makes it all the more real.  I'm the one who has to believe in my product, oh yes, me and my eventual customers.  

And that's what Etsy had to say about writing out a business plan, even if its just on a sheet of A4 and only takes an hour (haha here's hoping) its a commitment and makes the whole thing real.  Whoop, whoop I'm going to grit my teeth and come out of this with a proper business and I'm not going to knock my lovely aprons ever again!

Onwards and Upwards!

So, what's being going on this week?  Oh yes, I was challenged to wear one of my own aprons to the Sunday lunch I hostessed last weekend.  I thought it was quite a valid point so I did.  I ended up wearing Hedy and loving it.  I took the photo somewhat drunkenly after the event but it did look lovely.  However my short crocheted dress did make me realise that I need to make a few aprons that will work with short dresses…Its also got me mentally going through my wardrobe wondering which apron for which outfit…are those glamourous photos going to turn up on the horizon soon? In any case this ain't one of them...

Now, where were we?  Oh yes, last week I managed to get the right photos in the right places and posted the most dreadful french version of my Etsy pitch on my shop in the spirit of "get something up there".  The plan for that one is to become part of the French Etsy community and then do an exchange deal where I check a French shopkeeper's English and they check my French - of course that sort of relies on equal abilities in the 2 languages and equal work load… maybe not such a good idea.  I'm in France for goodness sake! this really shouldn't be that hard to deal with so I'll move on with a mental "note to self" to get that sorted soooon.

So the new aprons "Belinda", "Gwendoline" and "Evie" finally made it into the shop and so to the world!  "Racquel" didn't make the grade in the end and will remain a curiosity made from a recycled fur coat. I didn't want to stir up an ethical storm and anyway the fur was so old it really was falling apart.

So, my little social empire has a few foundation stones and a lot of ambition.  I'd like to find some sort of "news" story about aprons for the FaceBook page and I suppose the Google+ page although that's still the mystery it was last week, maybe I can get to the bottom of that this week?

That's Feedly, FB, Google+, maybe Twitter, no, definitely Twitter (I'll do that this morning too!) Pinterest, FlickR and of course Etsy.  I'm thinking a little Tumblr activity wouldn't go amiss either.

I need to be looking after the shop a bit and sorting out this Treasury lark which looks like a lot of fun and basically getting to grips with marketing on both Etsy and Pinterest - I've been getting emails about this stuff so maybe now I need to pay a bit more attention.

And then, of course there's the merchandise!  Mustn't forget that.  I've been worrying about sourcing my fabrics for a while now and have done a tentative search for vintage fabrics on line but, the bottom line is that I don't think that's going to work for me.  I need to feel the fabric and see it move really, and a lot of the time its the fabric that inspires the garment so…. I've decided that I need to get serious about "brocante" and start systematically going to any that are announced locally.  I've already scoped out fabric shops in my nearest big city I'm now going to be searching farther a field and, of course, there'll always be Paris.  So I won't worry about that too much.

I'd like to get the packaging looking really lovely and find some nice boxes for the ultimate  gift experience.

Oh yes and the new product line!  I've decided that I want to make ties too!  This makes the fabric sourcing even more difficult but I think that's the whole point.  I've been sewing for years - practically all my life and the reason why I stopped a few years ago was that I got fed up of not being able to find the right fabrics… I'm thinking now that I just didn't try hard enough.  And of course I've always got the option of making my own fabrics - for the ties at least.  Its strange how the ties and the aprons seems to belong together, both part of the cocktail era somehow.

Never Give Up, Never Surrender!

Once more into the Breach!  Aha mixing my quotes a bit there and, yes, the title is from "Galaxy Quest" because I'm a geek. Not exactly the way to build up a client base, disappearing for the best part of a year, but, as I've been telling myself all this time, I hadn't really launched last year, more, got everything lined up ready to launch with a few diddlings. So I'm back, and this time I've got a different plan.  For the moment I'm consecrating one day a week to GlamourAprons and, if I can make that stick then I'll push to 2 days a week and that should be enough to start with to allow myself to regularly do stuff.

Haha I'm back but scratching my head a bit wondering where everything is and realising that the first thing to do might be to organise my computer a bit better, whilst GlamourAprons has managed to have a separate identity on the web I haven't maintained that on my computer oh cripes I mean computers don't I so there might even be a bit of wrestling with the cloud too or some such.  Far too boring to write about here though.

I need to sort out in my head how my business is structured - on the one hand there's the actual product and everything it takes to make it and despatch it and get paid for it and then there's all the promotional side.  Gosh now I'm wondering if I ever finished the book I read that got me started on all of this.  Anyway it all needs to be in one place and I'm not sure I want it on the cloud… oh dear maybe I'm being old fashioned there.  

Maybe GlamourAprons should have its own hard drive? - that would be cool if I had one.  I can't really mess around with the cloud because the internet connection out here in the boondocks is a bit unreliable.  I don't really need to travel.  Not much haha but with a stock of 5 I can take that with me, so I won't use my upcoming visit to gay Paree as an excuse not to relaunch which was what was trotting though my mind.

Right then - it turns out that Jemima has 236 Gb of space left on her and that should do for a start. - all will be backed up onto Jemima at the end of every day to allow GlamourAprons to be mobile, not forgetting return syncing.  That'll do for a start! Got to go extract a lot stuff from all over the shop now - bit of virtual collating if you please.  On a concrete note I have tidied up my workshop and its looking fine and dandy and ready for me to get busy.  I've also decided that I need an overall like they wear the House of Elliot but don't seem to be able to find a pattern, yet, so, in the mean time I've got a glorious sort of house coat thing that may end up being it, since I can't imagine making my own work apron to be a priority here.  I think I'll pop upstairs and take a photo for you. 

There you go! Housecoat/overall and all I might ramble on about my equipment at a later date…Now I've got to tidy up my virtual workspace.

I've just discovered that I took some gorgeous photos of my aprons but they're not even on FlickR let alone Google+ which I have, as yet, to master.  Next stop Pinterest and see what sort of disaster awaits me there.  Oops, maybe first stop should be the shop, n'est-ce pas, pretty certain the photos are up to date, even if the new aprons aren't up yet.  Oh yes, that's what stalled me last year, writing up the descriptions…

So I've got this blog and all else streams from this… theoretically. I suppose I can always post  mini versions of blogger on Google+, FB and subsequently Twitter.  That must have been the plan.  Aha lightbulb moment! I've just remembered Feedly - that might be something I need to do quite often.  Then there's Pinterest and FlickR - FlickR being more for when I get quite arty about my photos… yeeesss that was a plan too.

I'm getting the picture now, too many plans and not enough doing. Anyway the ladidah photos can wait, need to make sure the current pictures are all, well, current and then add the new aprons and go from there. 

Mrs Apron on Pinterest

Haha! That's me! Me and hundreds of others of course, but I like to think I'm doing something different but given the scope of the Web there's bound to be someone out there diddling around with all this social media stuff and possibly even making a bid to be Mrs Apron, at least on Pinterest.

I'm getting the feeling that it really doesn't pay to think things through too much as far as social media is concerned and that the way to go is "with the flow".  I rambled on about gift suggestions and clever marketing, I've even signed up to some sort of Pinterest marketing blog.  I well and truly got my knickers in a twist about what I should be doing and when and for how long and then, thankfully, I read a blog that just said "Chill, just be yourself".  Sound advice in all matters as it happens but in this particular instance it allowed me to put my knickers back on.

1943 Cocktail apron by Mainbocher. The peplum would have been the ultimate decorative apron worn purely for effect rather than function. The construction is such that it is form fitting and has an interesting shape around the hips. The bouquet of flowers used to accent this piece is a testament to the fact that all Mainbocher's artificial flowers were beautifully crafted and voluptuous. Via MMA metmuseum.org.

Creatively I find Pinterest to be an amazing tool, I, like millions of others, mostly women I think, also really, really enjoy the pursuit of images.  For anyone who doesn't know Pinterest yet; its sort of the 21st century's digital answer to scrapbooking - not something I ever learnt to do but this modern version is a lot of fun.

So, rather than using my Pinterest account to push people to my Etsy shop I've decided to use my account as an inspiration tool for ideas for my apron making industry.  What has happened is that, where most people on Pinterest have a few hundred boards and one of them is about aprons or vintage aprons, all of my boards, well, nearly all, I couldn't resist a quick vintage dresses board, are about aprons.  I've ended up categorising the world of aprons.

The mind boggles at all the different sorts of aprons there are out there, and there's a few that I haven't added because I think they are off subject... for the moment things like butchers' and bakers' aprons, nurses aprons.  Ha! even as I write that down I'm thinking "but nurses aprons are sexy" anyway, "not now" is my attitude.

Here's the list as it stands today: hostess aprons, cocktail aprons, half aprons, full body aprons, smock/cobbler aprons, drop waist aprons, bib aprons, transformation aprons, festive aprons, wedding aprons, craft aprons, working aprons,  barbecue aprons, funny or theme aprons, children's aprons, antique aprons, national costume aprons, crochet aprons, contemporary aprons, apron patterns, photos of aprons, dirty kirtle... phew! impressive heh? I had a bit of a marathon session last night on crochet aprons and was truly amazed at how many lovely things there are out there, and, of course those are just the photos I found on Pinterest, I haven't even started looking elsewhere.  I reckon to be valid all of my boards need to have at least 100 aprons on them - well, I've got to aim for something haven't I?

The whole process ends up being quite instructive, I mean, I had no idea what a wedding apron could be, a quick look last night came up with 4 possible uses: a) as a hen party gift that the guests at the party could write messages on b) as a his and hers gift c) as a protection for the "somewhat pricey" wedding dress from food and drink and d)something to wear as part of the wedding outfit.

What is becoming clear to me is that the world of aprons is remarkably complex and, what initially attracted me to aprons, the glamorous 1950's hostess apron is just the tip of the iceberg.  Women have been wearing beautiful aprons for centuries and the idea wasn't to protect their frock, possibly to display their handiwork but mostly to wear some finery.

At some point during my pinning someone mentioned that black aprons were for mourning - now there's a thought, that I should maybe research before creating the corresponding board.

Whenever I come across someone else's board that is dedicated to aprons I follow it and this morning I am following 347 people!  Its true that not all of those people are going to be passionate about aprons that that's just my off the cuff following, I still need to look for the apron fetishist pinners.  The world may have shrunk with the internet but social media seems to have made it infinite.

I now know that the spanish for aprons is delantales I'm sort of wondering what the singular must be, but its cool that I learnt that while I was having so much fun.

I'm going to have to bite the bullet and put a blurry photo on the last post and I think I'll try to post my favourite find from yesterday's trawling.

Aha, yes, for info there are 4 more aprons finished and photographed just got to get their descriptions done then I can launch them on my unsuspecting, if somewhat scattered and minuscule public!

More Pinterest!

Phew! That was a bit of an absence.  It was only supposed to be for a week, although, in retrospect I suppose  I should have mentioned that I was popping off, indeed I would have if I thought anyone was reading this.  2 weeks ago the weather was gorgeous and, I have a big garden to deal with so I took a "garden break" to try to steal a march on the weeding and planting etc.  Other people go on proper holidays this is what I do.  Holidays for me constitute limiting my time on the computer so that's what I did... for 2 weeks.

I couldn't, however stop my urge to make aprons so, the next four are ready for launch.  Haha launch means actually taking their photos, hasn't been done yet but the photo studio is up and nearly running - that might be what gets posted here, the photo studio.  According to my book I can even furnish videos of my my work space and methods etc.  Well, for anyone remotely interested, drop me a line!

My little photo studio

It turns out that making aprons isn't the only work on my horizon.  I finally decided to create a business account for Glamour Aprons on Pinterest and that has opened up a whole giant can of worms in the form of how I'm supposed to be doing things and general tips and advice floating all over the place and, yes, you've guessed it, I need to spend some time getting to grips with Pinterest.  Good job I've already got Blogger under my belt, eh?

The way I see it, Etsy is turning out to be the shop, Pinterest should perform as my shop window and this little space here performs the function of Me in my shop.  So, in that respect why would people want to visit this blog other than to get to know me and my ethos for my aprons?  If I were out there in the real world with my shop full of aprons I wouldn't be offering another service to my clients just to get them to come into the shop, would I?  So why would I do that on the web.  This is a reference to my previous blog about making gift suggestions to stop this blog being just me burbling on about creating a web presence.

Just as well really, since that idea wasn't going to fly anyway.  Its my mum's birthday next week and I've just had a really difficult time working out what to get her.  That is something that other people, not least my little sister, come to think of it, have a gift for, not me.

So, the idea of the blog and Pinterest is to drive people to my Etsy shop and get them to buy aprons from it.  Of course I have to add to that Facebook and Google+, StumbleUpon, Twitter and I have signed up for but am only mildly interested in Tumblr (I think its out of my age bracket).  Oh yes there's Flickr too.

Essentially, anyone who's looking for aprons I've probably got it covered, even just carrying on as I am here should manage OK for the apron people since I will wax lyrical about the history of aprons and all the wonderful things about aprons, as I am coming to discover.  Which is probably what I'd talk about if you came in to see me in a physical shop.  I'd talk about the inspirations and why I make aprons, wouldn't I?

Of course, because I'm an antisocial sort of a girl if I went into an apron shop I would hope that the shop assistant would leave me alone to look around... OK so that's what I'm going to do, I'll try creating a post for every apron and explaining in more detail than is available on Etsy about that apron....

So, fine, people who know that they are looking for an apron they'll probably find me but what about the ones who don't know that they're looking for one of my aprons?  Well, I dare say if I'd got that one sussed I would already be a millionnaire and not pondering the question on blogspot.

Onwards and Upwards

Blimey! I've just realised that I really have to try and do something interesting here now. 

One of the side effects of my getting properly digital in order to sell my totally undigital aprons is that I've ended up finding a whole load of old school friends on Facebook.  Hello Dunalley Primary Class of '73 if any of you have tracked this down! Lots of wandering down memory lane and has had me rummaging around in all the boxes of old school stuff that I've just moved from pillar to post all these years.  And by "all these years" I mean a lot of years. I am staggered at how dull I was!  I've just posted onto the group the timetable I put in my project for a visit to Goodrich Castle and Tintern Abbey.  Even my school report has nothing of any interest in it.  No quirks no character at all!  To be honest I'm amazed anyone in the Dunalley group remembers me at all, I'm not sure I would.

So, now, here I am and I need to be interesting.  I suppose I need to be more "of interest" than interesting.  I need to give this blog some sort of focus, its not going to be enough for me to dribble on about nothing in particular if its going to get people interested enough in my aprons to actually buy one!  So, I've decided to use this blog to try and thrash out some sort of strategy.

1. The aim is to sell my aprons

Just having my aprons for sale on Etsy is not enough to get them seen and the blogs and facebooks are about getting the aprons found so that when someone does a search on Google for that special gift they end up finding my aprons.

Of course there are lots of people who love aprons already and even collect them, so I need to be visible to them too.

2. This blog needs to furnish a service in order to get read by the maximum number of people.

Yes it can furnish links to aprons patterns and the like but that doesn't really feel right or enough.

My idea right now is that I should help people find gifts...I'm sure loads of other people do that already but they won't be doing it quite like me, will they?  Hang on, I'll just have a quick surf to what that little niche is like. (...) Of course! its mostly shops selling their stuff! So, now I'll check the blogosphere (...)Oh wow there are some real heavy hitters out there - check this one out http://www.thegiftinsider.com/index.php.  

Of course there will be loads of people out there suggesting gifts but its definitely an area where its a question of horses for courses.  That's OK so far as it goes but... what about the "Dirty Kirtle" aspect of my aprons?

I've deliberately avoided any mention of this aspect of my aprons on Etsy deciding that the use for the apron is in the eye of the beholder.  Maybe here I could be a bit more daring?  Sort of subtle sexy ideas for gifts for example?  The whole reason I made the first apron all those years ago was because I was uncomfortable with the options available for my sister's hen party. (...) Ooh just ended up on Glamour's 15 naughty but oh so nice holiday gift ideas makes my possible contributions sound positively "vanilla" as they say, well, why not?  maybe that's the missing link? A bit of subtlety.

Lists seem to work quite well on the web, OK, I'm the one who like lists.  Not to mention the fact that it would be fun to do all that virtual shopping on the web and the blog posts can be backed up by a Pinterest board... on no! another online logo required.

Sort of more in the line of sensual gift ideas perhaps?

Sweating Blood Here

Note the big gap in blog entries - that's because I have been doggedly trying to put some social media buttons on this thing! But I have not given up and finally, yesterday, I managed with the help of someone on the Blogger forum, oops I should, at least, have credited him here. I'm really sorry, whoever you were, but I can't find you back - unless you're in my history... hang on...found you Deepak Kamat! here's your link https://www.blogger.com/profile/09720758850729600278 and you truly saved my bacon with "Social Media icons - Making it inline." You and Martin Leblanc at Iconfinder.com and his blog "How to add social media icons to your gmail signature" have allowed me to produce that nifty little line of icons at the top right of my bar to the right.

I am inordinately proud of this and those little icons lead to all my other web presences, which, hopefully, will be of interest to you, my reader. That is, of course if you're interested in aprons, and, more specifically interested in glamourous, silly, sexy and pretty well more decorative than useful aprons.

Of course this is the strategy as mapped out by my book but I shall explain for anyone who hasn't dabbled where I have.

I make aprons out of vintage fabrics and off cuts and generally anything that inspires me. My aprons pay lip service to the idea of the 1950's hostess apron that I think is pretty sexy and how the happy owner of one of my aprons decides to wear my apron is entirely up to him or her. Indeed I learned a long time ago that its best not to explain your art, people who like what you do have their own understanding of what you do and its best not to disillusion them. So I don't explain my aprons, they are what they are.

I offer them up for sale on Etsy.com where I have my own shop called GlamourAprons and where I can accept credit card and payment by eBay. Cool. Ah, I haven't mentioned this before, but I live in France so any purchases will be despatched from France with the incumbant postage fees.

My blog here is to give a more human aspect to the GlamourAprons shop, possibly even represents a sort of shop assistant. I can of course be contacted via Etsy (they call it a convo), but, here you get to know me a bit better, and what my aprons and I are getting up to. So really, you get to know a bit more about my product too.

I have set up a page on Facebook for Glamour Aprons although I'll admit that at this point I don't really know what to do with it just yet.

Next to that is the button to my Google+ page which, at the moment just shows posts from here but in time, that too will have apron relevant stuff on it. I am hoping to use news feeds to post on both Facebook and Google+ but up until now I haven't really found anything that entertaining about aprons, after all there's only so much you want to read about Grandma's apron and how you remembered her at the kitchen sink and, as I have already mentioned, my aprons aren't really about that. I may need to get imaginative here. But that's the next job now that I've sorted out those Icons.

The St Patrick's day Sexy Hostess Half Apron

The next button is for my Flickr page - for anyone who doesn't know Flickr is a photo sharing site so I am using it for photos about my aprons (as opposed to the 5 "packshots" per apron allowed on Etsy), how I make them and anything that I feel is worth taking a photo of - like, for example, the half made St Patrick's apron, upstairs that's waiting for a bit of inspiration and that I'll post here too.

The final button is for Pinterest. Pinterest is a wonderful universe for anyone who loves looking, almost a visual odyssey I think it can best be described as a collection of digital scrapbooks. My sister introduced me to it and it wasn't until I wanted to see some examples of vintage aprons that I really got hooked. My relevant board for here is called Apronerie and I have pinned to it aprons that I like or patterns that I think might be useful and even the odd photo of women of the fifties wearing their aprons just a whole bunch of lovely things really, and, of course my own aprons.

Since I'm only in the beginning throes of all of this, although I have opened a Twitter account, I really don't know what to do with it, so until I start tweeting, and more's to the point, find something interesting to tweet about I'm not providing a link to that.

And then of course, there's here, which in true Blog tradition is just me burbling on about whatever I have to say on any given day, with the proviso that it has something to do my aprons or trying to promote them or sell them.

Now this little diatribe has got the juices flowing about alternative points of interest for Facebook and Google+... watch this space.