Raw Materials Reconnoitering

This post was written in May but has only just made it onto Blogger.

It was really more of a wish than a plan - come up to Paris and find some really cool fournisseurs for bits and bobs for my aprons.  Clignancourt and Montreuil were a bust but this morning I went to Vanves and found some great stuff.  I don't think I paid too much although I didn't really haggle that much either.  The great thing is that I've made some cool contacts with at least 3 stall holders.  I'll probably have to go back and do the maths though to see what my pricing is like, but I dont mind charging a lots for an apron made of antique lace - all the lace I've bought is really quite beautiful.  But I really do need that visiting card so I think that will need to be the priority when I get back and to make sure that its done and printed before we leave for Littlehampton so that I can start dishing it out in the UK, because I'll probably find other fournisseurs there too.

I'm also ruminating about the mantras thing, and someecards and the fact that I could probably put together some pithy feminine sayings and have a photo of my apron somehow as an illustration and get them going viral.  I think I need to check out vintage life again and see if I can't find something, otherwise I've got those quotes I saved from the calendar - Ideally they need to be on someone - I could possibly photoshop the aprons onto an illustration.  The idea of a photo shoot gets pretty complicated when you think about wardrobe (haha other than the apron, that is) 

I might actually be thinking of several different "cards" at this point.  On the one hand there are the slightly saucy ones and "women with attitude" stuff that could, eventually go onto Glamour Aprons fb and get shared around whereas I did want a postcard to pop into the package explaining that its OK to get an apron - so, that's not the same. Then there's the photo shoot which could just be plain gorgeous and wouldn't need pithy comments.  I wonder if I could get away with photos on the mannequin with the pithy comments. The easiest thing would be to do illustrations.  The photo shoot is annoying because I should know someone who could do the modelling for me and then we could just have fun one afternoon dressing up and taking photos.  The only person I can think of is Carol and I think she'd be too self conscious. I'd need to lose some more weight (but maybe not that much more)  

Essentially I could put together 10 sayings for 10 photos with a mise en scene to go with it then I'd just have to parachute in the model, i'd need to think about what the apron would be worn with (never blatantly saying "you can wear them naked") - ridiculous really, I should know someone and then I think "well, since its going to be your clothes and your props why don't you do a Cindy Sharman and photograph yourself" strictly speaking there's no harm in trying and since it'll all start with the saying, that'll be quite cool - after all Cindy Sharman exposed at the Jeu de Paume.  I don't want to be stick thin and wouldn't want a thin nor a young model anyway, so maybe I do fit the bill.  Would be fun trying anyway. 

Need to make the gorgeous new aprons first so that gives me time to shed a few extra pounds…I think Ragnar could help with lighting and things like that.

So I need to get the lovable aprons done, only 3 anyway, the utility aprons, 3 again and the glamour aprons - although I'm sort of thinking that the photo shoot should just be Glamour Aprons.  I suppose the lovable and utility aprons can double up on the quotes and scenarios, even the outfits…

I need to get in touch with Loic and order thread, bias binding, rickrack, satin ribbon possibly…maybe try to source these myself on the web. possibly even some industrial lace. Just stuff that I can bung on à tout bout de champ!

Mrs Apron on Pinterest

Haha! That's me! Me and hundreds of others of course, but I like to think I'm doing something different but given the scope of the Web there's bound to be someone out there diddling around with all this social media stuff and possibly even making a bid to be Mrs Apron, at least on Pinterest.

I'm getting the feeling that it really doesn't pay to think things through too much as far as social media is concerned and that the way to go is "with the flow".  I rambled on about gift suggestions and clever marketing, I've even signed up to some sort of Pinterest marketing blog.  I well and truly got my knickers in a twist about what I should be doing and when and for how long and then, thankfully, I read a blog that just said "Chill, just be yourself".  Sound advice in all matters as it happens but in this particular instance it allowed me to put my knickers back on.

1943 Cocktail apron by Mainbocher. The peplum would have been the ultimate decorative apron worn purely for effect rather than function. The construction is such that it is form fitting and has an interesting shape around the hips. The bouquet of flowers used to accent this piece is a testament to the fact that all Mainbocher's artificial flowers were beautifully crafted and voluptuous. Via MMA metmuseum.org.

Creatively I find Pinterest to be an amazing tool, I, like millions of others, mostly women I think, also really, really enjoy the pursuit of images.  For anyone who doesn't know Pinterest yet; its sort of the 21st century's digital answer to scrapbooking - not something I ever learnt to do but this modern version is a lot of fun.

So, rather than using my Pinterest account to push people to my Etsy shop I've decided to use my account as an inspiration tool for ideas for my apron making industry.  What has happened is that, where most people on Pinterest have a few hundred boards and one of them is about aprons or vintage aprons, all of my boards, well, nearly all, I couldn't resist a quick vintage dresses board, are about aprons.  I've ended up categorising the world of aprons.

The mind boggles at all the different sorts of aprons there are out there, and there's a few that I haven't added because I think they are off subject... for the moment things like butchers' and bakers' aprons, nurses aprons.  Ha! even as I write that down I'm thinking "but nurses aprons are sexy" anyway, "not now" is my attitude.

Here's the list as it stands today: hostess aprons, cocktail aprons, half aprons, full body aprons, smock/cobbler aprons, drop waist aprons, bib aprons, transformation aprons, festive aprons, wedding aprons, craft aprons, working aprons,  barbecue aprons, funny or theme aprons, children's aprons, antique aprons, national costume aprons, crochet aprons, contemporary aprons, apron patterns, photos of aprons, dirty kirtle... phew! impressive heh? I had a bit of a marathon session last night on crochet aprons and was truly amazed at how many lovely things there are out there, and, of course those are just the photos I found on Pinterest, I haven't even started looking elsewhere.  I reckon to be valid all of my boards need to have at least 100 aprons on them - well, I've got to aim for something haven't I?

The whole process ends up being quite instructive, I mean, I had no idea what a wedding apron could be, a quick look last night came up with 4 possible uses: a) as a hen party gift that the guests at the party could write messages on b) as a his and hers gift c) as a protection for the "somewhat pricey" wedding dress from food and drink and d)something to wear as part of the wedding outfit.

What is becoming clear to me is that the world of aprons is remarkably complex and, what initially attracted me to aprons, the glamorous 1950's hostess apron is just the tip of the iceberg.  Women have been wearing beautiful aprons for centuries and the idea wasn't to protect their frock, possibly to display their handiwork but mostly to wear some finery.

At some point during my pinning someone mentioned that black aprons were for mourning - now there's a thought, that I should maybe research before creating the corresponding board.

Whenever I come across someone else's board that is dedicated to aprons I follow it and this morning I am following 347 people!  Its true that not all of those people are going to be passionate about aprons that that's just my off the cuff following, I still need to look for the apron fetishist pinners.  The world may have shrunk with the internet but social media seems to have made it infinite.

I now know that the spanish for aprons is delantales I'm sort of wondering what the singular must be, but its cool that I learnt that while I was having so much fun.

I'm going to have to bite the bullet and put a blurry photo on the last post and I think I'll try to post my favourite find from yesterday's trawling.

Aha, yes, for info there are 4 more aprons finished and photographed just got to get their descriptions done then I can launch them on my unsuspecting, if somewhat scattered and minuscule public!

More Pinterest!

Phew! That was a bit of an absence.  It was only supposed to be for a week, although, in retrospect I suppose  I should have mentioned that I was popping off, indeed I would have if I thought anyone was reading this.  2 weeks ago the weather was gorgeous and, I have a big garden to deal with so I took a "garden break" to try to steal a march on the weeding and planting etc.  Other people go on proper holidays this is what I do.  Holidays for me constitute limiting my time on the computer so that's what I did... for 2 weeks.

I couldn't, however stop my urge to make aprons so, the next four are ready for launch.  Haha launch means actually taking their photos, hasn't been done yet but the photo studio is up and nearly running - that might be what gets posted here, the photo studio.  According to my book I can even furnish videos of my my work space and methods etc.  Well, for anyone remotely interested, drop me a line!

My little photo studio

It turns out that making aprons isn't the only work on my horizon.  I finally decided to create a business account for Glamour Aprons on Pinterest and that has opened up a whole giant can of worms in the form of how I'm supposed to be doing things and general tips and advice floating all over the place and, yes, you've guessed it, I need to spend some time getting to grips with Pinterest.  Good job I've already got Blogger under my belt, eh?

The way I see it, Etsy is turning out to be the shop, Pinterest should perform as my shop window and this little space here performs the function of Me in my shop.  So, in that respect why would people want to visit this blog other than to get to know me and my ethos for my aprons?  If I were out there in the real world with my shop full of aprons I wouldn't be offering another service to my clients just to get them to come into the shop, would I?  So why would I do that on the web.  This is a reference to my previous blog about making gift suggestions to stop this blog being just me burbling on about creating a web presence.

Just as well really, since that idea wasn't going to fly anyway.  Its my mum's birthday next week and I've just had a really difficult time working out what to get her.  That is something that other people, not least my little sister, come to think of it, have a gift for, not me.

So, the idea of the blog and Pinterest is to drive people to my Etsy shop and get them to buy aprons from it.  Of course I have to add to that Facebook and Google+, StumbleUpon, Twitter and I have signed up for but am only mildly interested in Tumblr (I think its out of my age bracket).  Oh yes there's Flickr too.

Essentially, anyone who's looking for aprons I've probably got it covered, even just carrying on as I am here should manage OK for the apron people since I will wax lyrical about the history of aprons and all the wonderful things about aprons, as I am coming to discover.  Which is probably what I'd talk about if you came in to see me in a physical shop.  I'd talk about the inspirations and why I make aprons, wouldn't I?

Of course, because I'm an antisocial sort of a girl if I went into an apron shop I would hope that the shop assistant would leave me alone to look around... OK so that's what I'm going to do, I'll try creating a post for every apron and explaining in more detail than is available on Etsy about that apron....

So, fine, people who know that they are looking for an apron they'll probably find me but what about the ones who don't know that they're looking for one of my aprons?  Well, I dare say if I'd got that one sussed I would already be a millionnaire and not pondering the question on blogspot.